About

Ever find yourself thinking:

“Next year, I definitely won’t be working this job anymore.”

“Next summer will be all about slow mornings, my family, and finally doing my own thing.”

“When I have more time, I’ll figure out what I actually want to do with my life.”

Yeah. Same.

These thoughts used to visit me regularly. Like little motivational gremlins who meant well but never actually helped me do the thing.

And once I became a mom? The dream-life thoughts didn’t go away - they just came with more urgency, more guilt, and even less time to figure it all out. I wanted to create something meaningful, something mine. Slowly (emphasis on slowly), I started to move. Not with a perfect plan, but with small steps, notebooks, half-finished ideas, and a stubborn belief that maybe it could be different.

Now I create for women who feel what I felt:

That deep need to do something for yourself.
That craving for work that feels good - not like you're dragging yourself through every Monday.
That quiet hope that maybe, you could build a life that fits you better.

We’ll talk a lot about branding, of course - but also about your life as a whole. Because when you’re a solopreneur, you are the brand. Your rhythms, your energy, your story—they’re not separate from your business. They are your business.

Here, you’ll find tools for both:

the inner work (self-reflection, clarity, “what do I even want?” vibes)
and the practical stuff (visual branding, organizing your workflow, weaving your business into your daily routine without burning out)

This space is for sensitive, thoughtful women who want to build their own thing with heart. Not to hustle harder, but to build with intention, to know yourself better, and to actually enjoy the life you’re designing.